What not basic branding consideration for the digital space


Question: Which of the following is not a basic branding consideration for the digital space? a. Maintain visual and verbal brand language and spirit b. Provide an interactive experience that pulls people in, draws people back, starts a dialogue, builds community and a long-term brand/visitor relationship c. Offer a media-rich experience-something that print, broadcast, or mobile media cannot d. Engage the visitor throughout the site involving brand experiences throughout e. Consider offering a branded utility or something useful f. Push information at people g. Consider designing a digital platform rooted in utility, value creation, and co-creation, which moves beyond the traditional notion of a website

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Marketing Management: What not basic branding consideration for the digital space
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