Problem
Brand: Aveeno
Target Consumer: Teenagers
You now know a lot about your target consumer. What new recommendations about 4P decisions would fulfill a strategy to either attract and grow this customer base or strengthen the brand's relationship with this customer base? Explain.
Keep in mind that based on what you've learned or how you've defined your target segment, it may become apparent that your brand should employ a strategy to either a grow the segment or to strengthen the brand's relationship with the segment. If one or the other strategy is not apparent, choose one strategy and speak to only that strategy in order to keep your project manageable and focused.