Discuss the below:
Q1: What needs to be communicated to inquirers (or cold call prospects) in order to turn an inquiry into a sale? Specifically let's use the photography example. Given what you've said (about the photography business case) about your product/service, target and inquiry generation to date, what message points would you use to turn the inquirer into a customer?
Q2. What message, media and other "tools" would you use to close the sale ("convert inquirers to customers)?