Problem
A new wave of promotional strategies that emphasize social well-being has aroused marketers' interests. Some examples include cause promotion (increasing awareness of a social concern by contributing resources or asking customer donations to a particular cause at checkout), cause marketing (contributing a portion of a consumer sales to a social concern, such as donating to a particular social concern e.g., 10 percent of all purchases during a specific time period), and social marketing (influencing people's behaviors by promoting a social concern such as health preservation behaviors, recycling, and energy use reduction). Based on the content you have learned from the chapters of this week, what motives business to initiate these types of promotional strategies and how will they influence a company's brand image?