What most likely influenced the level of price sensitivity, Other Management

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What most likely influenced the level of price sensitivity

Question: The Manchego family is shopping for a new garage door because theirs was destroyed in a fire. Their insurance company told them to pick out a new one and it would pay for it. They have looked at several and narrowed it down to two. Both have similar features, but one is more expensive and comes with a better warranty. The Manchegos choose the more expensive door. What most likely influenced their level of price sensitivity?

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