Question: Hershel is an analyst with Amalgamated Company. His manager has asked him to estimate the number of cordless vacuum cleaners Amalgamated Company can expect to sell during the last quarter of the current year if it doubles its current marketing efforts. Hershel has asked the company executives what they think the likely sales will be, he has surveyed buyers and sales personnel, developed a time-series analysis, and done correlation analysis. Which of the following most accurately describes what Hershel has been asked to do? Question options: Develop a marketing forecast Provide a marketing plan Develop a marketing research plan Develop a sales forecast Develop a customer relationship management system