Discussion Post
• What is the benefit of the Scan It! data to Stop & Shop? What are some of the questions the company could answer about its customers?
• How would you assess the level of capabilities of Stop & Shop's use of analytics? What might the company do differently with the data to gain more value?
• What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.