Discussion Post: Product Life Cycle
Within the Discussion post, write 300 to 500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
For this Discussion post, complete the following:
The product life cycle consists of four stages, as follows:
• Introduction
• Growth
• Maturity
• Decline
During the various phases of the product life cycle, the marketing mix is treated differently. Companies will often change the product, price, place, and promotion based on the product's stage.
Choose 1 of the fitness devices listed in the following article:
The 10 Best Fitness Trackers in 2021 for Every Lifestyle and Workout
Respond to the following questions:
a) What product life cycle stage do you believe this product is currently in?
b) What might cause the product to move to the next stage?
c) What examples from the marketing mix for the product can you provide to support your answer?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.