Assignment: Market Analysis
Once unflinching Luddite wag finally breaks with tradition to join rest of world to see the data writing on the wall re death of TV.
What's your take is: his panicked thoughts on where 'brand building' investment belongs?
Consider Ritson's source of data for finally seeing what most of us have seen for the past 5+ years.
Consider his view on the CMO's increasing sense of desperation of where to invest for 'brand building' not sales (?!).
Is he right about the "funnel" esp re his suggestions on Facebook and Youtube et al as targeted not mass channels/media?
What's he missing re where people are and how to reach them with brand value?
What might be the implications for brand Best Buy(my project brand)?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.