What metrics would you use to determine success what


First :Go to this webiste: https://www.google.com/onlinechallenge/past/winners-2014.html

Second: Choose any campaign

Third: Open the Pre-campaign and post-campain reports, and then analyze them and then provide the following:

Website Profile and link

How would an Adwords campaign benefit this website?

What keywords would you use?

What geographic location would you use?

What metrics would you use to determine success?

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Marketing Management: What metrics would you use to determine success what
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