What metrics could the organization use to measure

Question

1. Based on your assessment of Microsoft's marketing strategies, evaluate how Microsoft is performing each element of its marketing mix:
   1. Product strategies
   2. Pricing strategies
   3. Distribution strategies
   4. Promotion  strategies  
2. Review  Figure 18.4 The Control Process in the textbook. For each marketing mix element above, evaluate each  of the following four areas: 

•  What do we want to achieve? Goal Setting
• What should we do about it? Performance Measurement
• What is happening? Performance Diagnosis
• Why is it happening? Corrective Action

 Is the organization on target to meet its sales goal?

What metrics could the organization use to measure performance?

What performance diagnostic tools could the organization use?

What corrective action do you suggest for the marketing mix element?

Based on your assessment of Microsoft, describe how it is equipped to meet the future challenges of marketing.

• Paper requirements:
• Length: five - six pages.
• Research requirements: 10 research sources. Sources must be credible and from the last five years.
• Your paper should use proper spelling, grammar, and APA formatting.