What methods can companies use to retain their existing, Marketing Management

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What methods can companies use to retain their existing

a) why is it not enough for companies to work on attracting new customers?

b) what methods can companies use to retain their existing customers?

c) what role, if any do databases play in helping companies build relationships with their new and existing customers?

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Marketing Management: What methods can companies use to retain their existing

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Marketing Management: What methods can companies use to retain their existing

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