Assignment: Psychographic Market Segmentation
Length: 5 pages.
Paper Background: Media messages foster stereotypes, ideals of a culture, when they reflect and reinforce cultural values. They often contain combinations of gender, age, social class, ethnic values etc. Watch one hour of television. Observe and take notes about the commercials that are shown over this hour.
Consider the following while watching each commercial and address:
I. What message(s) (stereotypes, cultural values, etc.) does each commercial seem to convey. Explain examples.
II. Do you feel any of these commercials use psychological tricks in their advertising? Explain.
III. Do you believe any of these commercials could potentially influence consumer buying behavior? Explain.
IV. Do you believe any of these commercials help shape a brand image that is etched in consumers' minds? Explain.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.