What may be two sub-cultures that may transend
Problem
What may be two sub-cultures that may transend through different cultures? These sub-cultures may have a lot of similarities regardless the fact that they belong to different multicultural/ethnic groups. Discuss why you believe so.
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To further sharpen strategy, suggest possible ways that particular macrosegments could be broken down further into meaningful microsegments.
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What location advantages is Ikea, as a self-assembly furniture brand, seeking in venturing into the Indian market?
What may be two sub-cultures that may transend through different cultures? These sub-cultures may have a lot of similarities regardless fact that they belong.
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In considering Ikea's decision to start operations in India, what type of internationalization strategy is it pursuing?
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