What marketing strategy for both sexes is termed, Marketing Management

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What marketing strategy for both sexes is termed

Question: Mark's Work Wearhouse changed their name to Mark's and now uses more women in their advertising. Use of a single marketing strategy for both sexes is termed reference group advertising sexual stereotyping unisex appeal gender positioning strategy double targeting

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Marketing Management: What marketing strategy for both sexes is termed

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Marketing Management: What marketing strategy for both sexes is termed

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