What marketing strategies would you establish to this

Question

Virgin Hotels (UK based Company) has entered "a developed market" the United States. The first hotel is located in downtown Chicago. You have been hired as a external marketing consultant for the Virgin Hotel brand in US. You have to recommend & validate with substantial research data the three cities you would suggest for opening this brand. What marketing strategies would you establish to this effect & why would you think that Virgin brand would be successful in this already developed market.

Answer 1

Virgin Hotels (that is, UK based Company) has entered ‘a developed market’ the United States. The first hotel is positioned in downtown Chicago. You have been recruited as an external marketing consultant for the Virgin Hotel brand in US. You have to propose and validate by the substantial research data the three cities you would propose for opening this brand. What marketing policies would you set up to this effect and explains why you would think that Virgin brand would be successful in this previously developed market.