Problem
1. Enumerate at least five strategic steps taken by Susan Sabanci that made bank more innovative and dynamic ever since she assumed responsibility.
2. What specific personal qualities Susan Sabanci brought along to the management when she took over from her father?
3. Identify any five opportunities and threats that Akbank has to deal with.
4. Name the three main Generic strategies in Strategic management. Which of these strategies) would you recommend for the Akbank to adopt. Provide justifications for your choice.
5. What specific strategies are the competitors pursuing that put Akbank under high pressure?
6. What marketing strategies do you think the bank should adopt to continue enjoying the strategic advantage its current market share?