- Consider the rental of a motel room. What classification of product is it? How does that classification influence the way you will market the product?
- For which classification of product would distribution (place) be most important--why?
- What marketing mix component would be most important for marketing unsought products? Why?
- What marketing mix component would be most important for marketing specialty products? Why?
- What marketing mix component would be most important for marketing convenience products? Why?
- What marketing mix component would be most important for marketing heterogeneous shopping products? Why?
- Did anything you learned in this chapter surprise you? How? Why?