1. What marketing issues must HQ decide
Marketing strategy – HQ promotes cross-fertilization among countries
Product positioning – HQ persuasion for standardization
Product characteristics – No initiative
Branding – HQ enforced standardization
Packaging – HQ persuasion for standardization
Distribution – No initiative
Trade promotion – No initiative
Customer promotion – HQ promotes cross-fertilization among countries
Media advertising – HQ promotes cross-fertilization among countries
2. What marketing issues is better if decided locally closed to consumers in market?