What marketing concepts and tools did the campaign utilize

Question

Research a recent real-life marketing campaign, providing links to the organization, product, or campaign being discussed. In a well written paper, assess the marketing campaign using the following questions as a guide:

• What marketing concepts and tools did the campaign utilize?
• What marketing concepts and tools were overlooked or not used?
• How was integration important to the campaign?
• What do you think makes the campaign successful or unsuccessful?
• What recommendations would you make to improve this marketing campaign?
• What information does this marketing campaign give you about overall marketing management at this organization?

Support your discussion with research.

Answer 1

The assignment is all about performing a research and on the basis of the paper work; answer the following questions. Research a latest real-life marketing campaign, giving links to the organization, product or campaign being illustrated. Evaluate the marketing campaign by employing the given questions: 1) Write the marketing concepts and tools which the campaign uses? 2) Write the marketing concepts and tools which were overlooked or not utilized? 3) Illustrate how was integration significant to the campaign? 4) Explain what do you think makes the campaign unsuccessful or successful? 5) What are the recommendations which would you make to enhance the marketing campaign? 6) What information does this marketing campaign provide you regarding overall marketing management at the organization?