Assignment:
Cases: Read the assigned cases below, and answer the corresponding questions to each case in no more than one page per case, unless otherwise indicated.
InnoMedia
- Who are the stakeholders, and what are their goals?
- What issues must be addressed if the offer is turned down?
- Will Laurence receive greater value if he sells now or waits to a future time? Why?
- What would you do?
Catfish Canoe
- What marketing challenges does Steve Davidson face?
- What factors should be considered in developing his pricing strategy?
- What price should he charge for his canoes?
- What do you think of his proposed venture?