What market or segment of a market exists in your area, Marketing Management

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What market or segment of a market exists in your area

Problem: You have just received a sizable inheritance. After giving part of it to charity, you have $500,000 remaining to begin a new retail operation in your local area. What kind of operation will you open?

Q1. What market or segment of a market exists in your area with unfulfilled needs or wants?

Q2. Briefly describe the nature of the operation you would open to meet the needs of a specific market segment(s): good or service; price range; location.

Q3. Will you use a concentrated or a differentiated targeting strategy? Why?

Q4. What segmentation variables will be useful in describing your target market(s)? Why?

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Marketing Management: What market or segment of a market exists in your area

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Marketing Management: What market or segment of a market exists in your area

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