Discussion
Select a business in your town/area that is not currently being sold as a franchise-what could be done to help this business owner assess their market? What market niche is their business filling? For example, if they are a clothing brand, what is their market niche? High-end shoppers, budget/thrift shoppers, Walmart moms, Hipsters, etc.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.