Marketing:
The new Samsung watch expected to be released soon.
• An overview of the organization
• A description of the product or service
• A SWOT analysis of the organization and offering
• A competitive analysis of the organization and offering using Porter's five competitive forces model
• The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and
behavioral factors
• A description of your target market
• Needs that cause your target market to buy including emotional and logical drivers
• A written positioning statement that identifies:
o Your target market
o The needs that drive purchase
o Your organization's industry category
o How your organization solves the target's needs
o Your organization's competition
o What makes your organization different from its competition