Strategy and Postioning Analysis for MAC Cosmetics
Complete the following assignment using the "Strategy and Positioning Analysis" template for the cosmetic firm "MAC".
Develop a 750-word analysis explaining the following headings:
Identify the needs that cause your target market to buy.
Create a written positioning statement that identifies:
Your organization's product/service
Your target market
How your product solves the target market's needs
What makes your organization different from its competition
Include at least two sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
Format your assignment consistent with APA guidelines.