Assignment
Topic Paper: The Anatomy of a Best Seller
What makes Instant Pot such a phenomenal success?
An application of Marketing Strategy theory, Ch 2
Instructions
Address the following in this one-page paper:
1. Context for Instant Pot: What is it? Who is the developer? How many have been sold?
Inside the Home of Instant Pot, the Kitchen Gadget That Spawned a Religion
Everyone take a deep breath. You're Instant Pot has not been recalled.
Instant Pot Blog
1. What is Instant Pot's marketing strategy? To develop a strategy, the marketer must first know:
1. The customer's needs and desires and
2. develop product, price, promotion and distribution strategies that fulfill those needs and desires (Ch 2).
2. What three substantive conclusions can you surmise from this best seller?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.