Solved: What makes for a good brand name, Marketing Management

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What makes for a good brand name

Problem: What makes for a "good" brand name. Evaluate the new name for TUI and discuss with your classmates.

Papers should include a title page, writing, and a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What makes for a good brand name

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