Discussion Post: Event Sales and Marketing
• List and criticize three different marketing definitions and explain their key issues then discuss how they are more than just "telling and selling."
• What makes an effective brand slogan or motto? and why it is so important in marketing?
• List three different slogans or mottos for three different hospitality organizations and explain their meanings and their foundation story.
• What are the five different marketing management orientations? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.