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What makes a good brand name describe a brand name you like

1. Describe the different stages of the adoption curve, also known as the diffusion of innovation. Which of the stages would you place yourself in? Why? How might this impact how you adopt technical innovations?

2. What makes a good brand name? Describe a brand name you like and explain why it's a good example of a brand name. What do you think makes a bad brand name? Give an example of a bad brand name. Why?

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