Question 1. Do you think Information Technology is instrumental in improving a company's performance or is it an overhead? Give your perspective using appropriate examples.
Consider a company's performance with respect to the following parameters:
- Market share
- Consumer loyalty
- Recognition/awards
Question 2. What makes a good brand name? Describe a brand name you like and explain why it is a good example of a brand name. What do you think makes a bad brand name? Give an example of a bad brand name. Why?