What major business propositions should woodmere and


Read Case 2: Woodmere Products by Judith Whipple (Bowersox et al., 2013), and then answer the following questions:

  1. What major business propositions should Woodmere and HomeHelp consider in evaluating the proposal? Do you believe time-based logistics is the best strategy for each company? Why or why not?
  2. What are the benefits and short-term and long-term barriers to this proposal for both Woodmere and HomeHelp? What factors should they consider?
  3. If you represented Woodmere's top management, what suggestions could you provide that would improve the current proposal for long-run viability?
  4. If you represented HomeHelp, would you accept or reject the current proposal? Why?

 

 

 

 

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