Read Case 2: Woodmere Products by Judith Whipple (Bowersox et al., 2013), and then answer the following questions:
- What major business propositions should Woodmere and HomeHelp consider in evaluating the proposal? Do you believe time-based logistics is the best strategy for each company? Why or why not?
- What are the benefits and short-term and long-term barriers to this proposal for both Woodmere and HomeHelp? What factors should they consider?
- If you represented Woodmere's top management, what suggestions could you provide that would improve the current proposal for long-run viability?
- If you represented HomeHelp, would you accept or reject the current proposal? Why?