Problem
Choose three case studies from Michael Fertik's book, Reputation Economy, that feature individual or corporate reputation issues in the digital world, and write the following for each:
i. What made this case study a digital reputation issue?
ii. What were some of the ways the issues were mitigated or resolved? If they were not resolved, what is the long-term impact?
iii. What is the primary lesson to be learned from this case study?
iv. Are there any correlations you can make to your own personal profile(s) or to those of your company? Describe.