Problem
Tesco Expands in the United States. Tesco-Britain's largest grocery chain-announced in October 2015 that it was ending its Fresh'n'Easy entry into the United States market. The company took a $1.8 billion write-off and the CEO resigned. What made Tesco's management so confident that they would be successful in the United States? What factors caused Tesco to fail in the U.S. market?