What made snickers more appealing to consumers, Marketing Management

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What made snickers more appealing to consumers

Problem

Snickers' "You're not you when you're hungry" campaign helped grow its market share. This slogan became viral after it was used in a 2010 Superbowl commercial. However, the same product existed before and after the ad ran. What made Snickers more appealing to consumers?

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Marketing Management: What made snickers more appealing to consumers

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