1. What made IKEA a leading global furniture company - Coca Cola Company?
2. What makes IKEA a "global cult brand"?
3. What is IKEA's strategy to expand its global market share?
4. The IKEA store-showroom is at the center of the company's success. How does the store experience shape the behavior of the customers?
5. What is the place of cost-cutting in IKEA's business model? How is it achieved on a global scale?
6. What are the biggest challenges IKEA faces and how does the company plan to deal with them?