What location advantages is ikea
Question: Furniture retail in India has traditionally been the domain of small and medium sized enterprises (SMEs). What location advantages is Ikea, as a self-assembly furniture brand, seeking in venturing into the Indian market?
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What location advantages is Ikea, as a self-assembly furniture brand, seeking in venturing into the Indian market?
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Does the customer base consist of only a certain age group? Does the facility appeal all year round? Is the target market a particular ethnicity or gender?
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