Discussion Post
Watch the Pinkberry case study in the LEARN section this week. Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. What level of Maslow's Hierarchy of Needs provides the motivation for this target customer's purchase? Provide a rationale for your answer.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.