Business requirements often drive database design and elements. Understanding your customers is closely aligned with understanding your business and strategic goals. For example, if you are opening an online book store, you may want to know if the customer is purchasing books for school or leisure, the number of books per purchase, and location.
Develop three to five business questions to be used in future marketing campaigns or product research similar to these questions. For example:
1. What are the customers' demographics?
2. What are top ten products that are selling?
3. What types of orders were purchased for holiday promotion?