1. A mom opens a phone bill to see that it is $400 over what it normally is from the kids over using their data. Set up a standard for this scenario of needs and a seperate standard of this scenario of wants. Please be detailed
2. What kinds of competitive threats (or challenges) do Burt's Bees' competitors pose? What strengths does the Burt's Bees have that it can leverage to rise above those competitors in sales and profits?
3. Whose voices are not heard as a result of the Big Six media companies? Why does it matter?