What kinds of companies attract level of negativity


Discussion:

If a new Wal-Mart opens in your neighborhood and you decide to boycott the store, are you a stakeholder in that Wal-Mart? Why or why not? What kinds of companies attract this level of negativity. Why is the opening of a retailer a bad thing? Is the perception that it would be low end and lessen the value of the community or that it might displace small businesses? Who does it impact beyond you as an individual?

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Marketing Management: What kinds of companies attract level of negativity
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