Problem: Marketing Consumer Behavior
Multi-national companies have to be cognizant of the effects of culture on the 4Ps, when operating in several countries and cultures. How has such an awareness influenced the marketing mix for top consumer products brands of the world? You can discuss how the brands you have chosen have made adjustments to their 4Ps so that they can market successfully in different cultures. In other words, what kinds of changes did these brands have to make to the marketing mix in order to be internationally successful? Choose any two of the top 20 brands of the world and submit a 1500 words document that spells out the impact that culture has had on these brands.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.