Problem
McDonald's, Kentucky Fried Chicken, Tim Horton, Burger King, Subway, A & W, and Pizza Hut. Choose one of these popular fast food restaurants.
i. Research and analyze why this company is having a challenging time selling their fast food to Generation Y, known as the Millennials?
ii. Define the characteristics and attributes of Generation Y.
iii. What kind of strategies would you employ to make the company successful on social media such as Twitter, YouTube, TikTok, and Instagram?
iv. Include a link to a short 3-5 minutes video.
v. Great human resources management is a vital strategy at McDonalds and other fast food restaurants. What are some of the valuable strategies that your company can employ to train, maintain, and reward their workers?