1: What kind of salesperson (or what blend of the basic sales tasks) is required to sell the following products? If there are several selling jobs in the channel for each product, indicate the kinds of salespeople required. Specify any assumptions necessary to give definite answers.
a. Laundry detergent.
b. Costume jewelry.
c. Office furniture.
d. Men’s underwear.
e. Mattresses.
f. Corn.
g. Life insurance.
2: Discuss the role of the manufacturers’ agent in a marketing manager’s promotion plans. What kind of salesperson is a manufacturers’ agent? What type of compensation plan is used for a manufacturers’ agent?