Problem
As an event management expert, you have been asked by Niagara Region and Tourism Niagara to review the opportunities related to hosting 2028 Winter Youth Olympic Games in the Niagara Region. Offer your recommendations by answering the following questions:
Question I
What kind of person should the organizing committee hire to become the leader of the event? Explain your answer.
Question II
What kind of organizational structure should the city use to plan and host this event? Explain your answer.
Question III
What will the planning mode for the event entail once the bid is won?
Question IV
What will be the main revenue sources for the event and why these in particular?
Question V
What should the event's marketing look like? Specifically:
i. What is the product?
ii. Who should be the main target market and why?
iii. Should tickets be sold for this event? Why or why not?
iv. How should the city position the event to promote it?
Question VI
Should the event have sponsors? If so, which ones and why? If not, why not?
Question VII
References and Formatting, Language, and Supporting Arguments.