Assignment task:
Heather owns and operates a small accounting firm. She needs a new computer for the office and, while she is shopping, she decides to buy another one for her children to use at home. What kind of marketing is being used? Group of answer choices
The first purchase would fall into the B2B category and the second in B2C.
The first purchase would fall into the B2C category and the second in B2B.
Both purchases are B2C as Heather's business is small.
Both purchases are B2B as Heather began the process shopping for her business.