Discussion Questions
1. What would the US diet look like if there had never been any food advertising or promotion? What would US food system look like?
2. What difference has the increasing amount of segmentation in modern marketing methods made to the effects of promotional marketing?
3. Is restricting food advertising and promotion desirable or doable today? Is using marketing for promoting healthier eating a preferable approach? What other strategies might be used to alter the marketing environment in order to improve eating behaviors?
4. What kind of full systems change would reduce the incentive for the private food sector to engage in promotional marketing in the first place?
5. To what extent is it a free speech issue to allow marketers to put out whatever messages they wish, targeting whomever they wish, with whatever frequency they wish? What about if they mask their identities?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.