1. Why do marketing professionals care about and participate in supply chain decisions? Do you think small business owners are at a disadvantage if they lack the marketing research resources that large companies have? Why, or why not?
2. What kind of behaviors can perception of fairness/unfairness lead to in organizations?
3. Many factors can lead to a company failing. Discuss the external conditions that can occur that would hinder the success of a company, also discuss your understanding of the POWER SWOT. How can this method increase the effectiveness of a strategic plan?