You are the vice president of information technology for a large multinational consumer packaged goods company (such as Procter & Gamble or Unilever).
You must make a presentation to persuade the board of directors to invest $25 million to establish a state-of-the-art competitive-intelligence organization-including people, data-gathering services, and software tools.
What key points do you need to make in favor of this investment?
What arguments can you anticipate that the board might make?
What counter-intelligence strategy might a large multinational consumer packaged goods company employ?
Identify at least three specific actions that might be taken.