Discussion Post: Integrated Marketing Communication Examples
An integrated approach to marketing enables companies to focus marketing communications and deliver a clear, consistent message to consumers via multiple communication vehicles, thereby making a greater impact.
During this discussion, share an example, including a link and/or image(s), of an integrated marketing campaign and answer the following:
a) Why did you make this choice as your example of an integrated marketing campaign?
b) What key message is the company trying to communicate? (Remember, the message includes not only what the words say but also the underlying message!)
c) Compare and contrast at least two marketing tactics used in the campaign. Why do you think those tactics were chosen?
In your reply posts, discuss what the ads communicate to you personally and whether or not you would buy the product featured in the campaign.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.