What key factors that contributed to success of honest tea, Marketing Research

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What key factors that contributed to success of honest tea

Assignment task: Honest Tea

What role did marketing research and customer's insights play in developing Honest Tea? What are the key factors that contributed to the success of Honest Tea? How should Coca-Cola grow the Honest Tea Brand? Should Honest Tea stay relatively independent, or should it be more closely incorporated into Coca-Cola's corporate culture and business expertise?

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